TuffStuff Fitness International Inc. is a renowned manufacturer of high-quality consumer and commercial strength products, with a rich history dating back to its establishment in 1971. Led by Chief Executive Officer Cammie Grider, the company is dedicated to upholding its founder Sherman Grider’s legacy of producing top-tier strength equipment in America. With a commitment to “MADE IN AMERICA,” TuffStuff has maintained a full-service manufacturing facility in California for nearly five decades, ensuring the highest standards of quality and craftsmanship.
Under the leadership of Chief Operating Officer Donny Penado, TuffStuff emphasizes core values and exceptional customer service, aligning the team to develop cutting-edge strength equipment. The Head of Research and Development, Kenneth “Kenny” Carter, brings nearly four decades of experience to the company, pioneering innovative design and engineering systems that have set industry standards for quality and functionality. Plant Manager Jesus Ponce oversees TuffStuff’s manufacturing process, ensuring efficient production and maintaining the company’s reputation as one of the largest full-service fitness manufacturers in America.
With Vice President of Global Sales Pete Asistin at the helm, TuffStuff has expanded its reach globally, establishing a strong presence in markets across Asia, North America, South America, The Middle East, and Europe. The company’s dedication to meeting customers’ specific needs, fostering a culture of openness and family, and continuous innovation in product development underscores TuffStuff Fitness International’s position as a leading player in the fitness industry, delivering excellence in strength equipment for both consumers and commercial clients.